Australia’s fitness community has one event circled on its calendar above all others. The AusFitness Expo 2026 is back and bigger than ever, offering two incredible events in two major cities. If you love fitness, wellness, nutrition, or live sport, this is the event you cannot afford to skip. This guide covers everything — dates, venues, ticket prices, key highlights, and insider tips to help you plan the perfect visit.
What Is the AusFitness Expo?
The AusFitness Expo is Australia’s biggest festival of fitness, live sport, active health, and nutrition. It is not a typical trade show or gym convention. Think of it more like a massive celebration of everything fitness culture has to offer.
The event brings together tens of thousands of fitness enthusiasts, weekend warriors, competitive athletes, and fitness professionals every year. There are live sporting competitions, product showcases, fitness challenges, and celebrity appearances — all packed into one unforgettable weekend. Past attendees have described it as “Coachella for fitness lovers,” and it is easy to see why. The energy, community, and sheer variety of experiences on offer make it unlike anything else in Australia.
AusFitness Expo 2026 Dates and Locations
The 2026 edition of the expo runs across two Australian cities: Melbourne and Sydney.
The Melbourne event already took place on March 21 and 22, 2026, at the Melbourne Convention and Exhibition Centre (MCEC), located at 1 Convention Centre Place, South Wharf, VIC 3006.
However, the Sydney edition is still ahead. It runs from Friday, September 11 through Sunday, September 13, 2026, at the International Convention Centre (ICC) Sydney, 14 Darling Drive, Sydney NSW 2000. Both days are open to the public, with hours running from 10am to 5pm each day.
Additionally, the Sydney event is co-located with the AusFitness Industry Trade Show and Summit, which runs on Friday, September 11 and Saturday, September 12 for trade professionals only.
Ticket Prices: How to Get the Best Deal
Tickets are available at several price points depending on when you buy. The earlier you purchase, the more you save.
For the Sydney Expo, the pricing tiers are as follows:
- Early bird (limited time only from January 9, 2026): 1-Day Adult — $20 | 2-Day Adult — $35 | 1-Day Child (13–17 years) — $20
- Pre-show online price: 1-Day Adult — $30 | 2-Day Adult — $50 | 1-Day Child (13–17 years) — $20
- Show day prices (purchased at the door): 1-Day Adult — $35 | 2-Day Adult — $60 | 1-Day Child (13–17 years) — $25
Children aged 12 and under receive free entry, which makes it a fantastic family outing. However, it is worth noting that the venue does not accept cash payments. Therefore, make sure to use a card or digital payment method on the day.
Your e-ticket will arrive via email from LUP Events immediately after you register online. If you do not see it, check your spam folder. If you lose your ticket, do not worry — a copy is automatically resent to you 48 hours before the event.
For industry professionals attending the AusFitness Industry Trade Show, registration is free if completed before September 10. Show day trade tickets cost $50. Your trade ticket also includes free access to all three days of the public expo.
What to Expect on the Expo Floor
The expo floor is where most visitors spend the bulk of their time. It is easy to understand why. With over 150 fitness and wellness brands exhibiting, it is the single best place in Australia to discover, test, and purchase the latest products in nutrition, equipment, and apparel.
Discounts of up to 70 percent off are available across selected brands on show days. These are exclusive deals you will not find online or in stores. Additionally, you can sample products before you buy, which takes the guesswork out of trying something new.
For gym owners and fitness professionals, the expo floor is also a smart way to research suppliers, compare products side by side, and negotiate deals face to face. This direct access to brands sets the event apart from simply browsing a website.
Live Sport and Competitions: The Heart of the Expo
One of the most exciting aspects of the event is the live sport program. Competitions run across all show days and are included with your entry ticket. You do not need to pay extra to watch world-class athletes compete right in front of you.
Here are some of the headline events confirmed for Sydney 2026:
- CrossFit EXPO Games — an official CrossFit Licensed Event featuring elite, masters, and adaptive athletes.
- Powerlifting — watch Australia’s strongest powerlifters compete live, with opportunities to break records and qualify for national championships.
- Olympic Weightlifting — brought to you by the NSW Weightlifting Association.
- Street Workout — freestyle athletes competing to be crowned Street Workout champion.
- Streetlifting — a national meet showcasing calisthenics exercises performed with additional weight.
- ICN NSW Muscle and Model Competition — a celebration of strength, beauty, and athleticism.
Furthermore, there is a challenge called the one global leaderboard fitness race — a single standard event that anyone can enter. No specialist skills are required, making it accessible to all fitness levels.
Celebrity Guests and Fitness Icons
The event always brings star power. The 2026 lineup includes some major names from the fitness world.
Roelly Winklaar, an Arnold Classic Champion and Mr. Olympia bodybuilder, is appearing courtesy of Gymleco, MaxPump, and Hoist USA. Eddie Williams, two-time Australia’s Strongest Man, is competing in the Strongman activation. Kwame Duah, an international fitness influencer, and Shane Pace, a widely recognised fitness trainer and industry figure, are also confirmed to attend.
More guests are expected to be announced in the lead-up to the Sydney event. Therefore, it is worth following the official social channels and website for the latest updates.
The AusFitness Industry Trade Show and Summit
For fitness business professionals, the Sydney event offers something beyond the consumer expo. The AusFitness Industry Trade Show and Summit runs concurrently at ICC Sydney on September 11 and 12, as a trade-only event.
This segment is designed specifically for gym owners, personal trainers, studio operators, fitness buyers, and health facility managers. Over 100 exhibiting brands are represented on the trade floor. There is also a free education program featuring industry leaders who share insights on business growth, member retention, and creating world-class facilities.
The Roundtable Lounge provides a space for open discussions and knowledge sharing between peers. Attendees can also earn CEC (Continuing Education Credits) points toward their professional development and industry accreditation.
If you only have the budget for one trip in 2026, the Sydney edition in September is the best choice. It gives you access to both the public expo and the industry summit under the same roof.
The Pump Zone and Interactive Experiences
Beyond watching others compete, the expo encourages visitors to get involved themselves. The Pump Zone, powered by Gymleco, MaxPump, and Hoist Fitness, is a space where you can try out premium equipment and feel the difference between gym-grade machines.
Non-stop giveaways and fitness challenges run throughout the weekend. Prizes are up for grabs, and participation is open to all visitors. These interactive elements keep the energy high from the moment the doors open to the moment they close.
Planning Your Visit to Sydney
The ICC Sydney is centrally located and easy to reach by public transport. It sits right on Darling Harbour, close to ferries, buses, and light rail connections. There is also parking available in the surrounding precinct for those driving in.
If you are traveling from interstate, Sydney in September offers mild spring weather — a great time to explore the city before or after the expo. There are hotels at a range of price points close to the ICC, so booking ahead is a smart move given the large crowd expected.
Organizers are anticipating more than 30,000 visitors across the Sydney event. Therefore, securing your tickets early is strongly recommended to avoid show day queues and higher door prices.
Conclusion
The AusFitness Expo 2026 is a must-attend event for anyone serious about fitness, health and wellness. The Sydney edition, running from September 11 to 13 at ICC Sydney, promises an incredible three days of live sport, brand showcases, celebrity appearances, and community energy. Ticket prices are lowest when purchased online in advance, and children under 12 attend for free.
Whether you are a gym-goer looking for inspiration, a fitness professional seeking new suppliers and education, or a first-time visitor simply curious about what all the fuss is about, this event delivers on every level. Do not wait until the last minute — buy your tickets early, plan your travel, and get ready for one of the best weekends on the Australian fitness calendar.
Frequently Asked Questions
When is the AusFitness Expo Sydney 2026?
The Sydney event runs from Friday, September 11 to Sunday, September 13, 2026, at ICC Sydney. It is open to the public from 10am to 5pm each day.
How much do tickets cost for the AusFitness Expo 2026?
Pre-show online tickets are $30 for a 1-day adult pass and $50 for a 2-day adult pass. Show day prices are higher at $35 and $60 respectively. Early bird pricing started at just $20 for a 1-day pass. Children aged 12 and under enter free.
Is the AusFitness Expo suitable for children and families?
Yes. Children under 12 get free entry, and those aged 13 to 17 have a reduced ticket price. The event features live sports, interactive challenges, and product sampling that appeal to all ages.
What is the AusFitness Industry Trade Show and Summit?
It is a trade-only event co-located with the Sydney Expo on September 11 and 12. It is designed for fitness business professionals including gym owners, personal trainers, and studio operators. Free registration is available before September 10.
Can I pay with cash at the AusFitness Expo?
No. The venue does not accept cash payments. All transactions must be made using a card or digital payment method.
